justin farrant
Defining a fresh identity to reposition a local realtor to the Cole Harbour community
Key Challenges
Justin Farrant is a trusted real estate professional with Keller Williams Select Realty, known for his strong client relationships and presence across Halifax. Shifting focus toward the Cole Harbour community, this project centered on refining his direction and strengthening his positioning.
Identity
Justin’s brand required a strategic shift to a new community, establishing a strong local presence that shows commitment.
Position
In a competitive real estate market, standing out takes more than consistency, needing a clear and intentional message.
Connection
The opportunity was to create something that felt personal and local, moving away from a generic corporate design.
The Strategy
Refining Direction Through Locality
This project was less about a total overhaul and more about intentional redirection. By prioritizing unscripted content and familiar local settings, we pivoted Justin’s presence toward Cole Harbour with a brand that feels authentic and grounded in his community focus.
Videography
Why This Mattered
Anchoring Justin’s brand more clearly in Cole Harbour builds trust, familiarity, and long-term recognition in the area.
What We Did
The Result
An authentic video that communicates Justin’s redirection and strengthens his ties to the Cole Harbour community.